Privacy Policy of Tea Explorer Pte Ltd (Effective as of [])

1. Introduction

This Privacy Policy (“Policy”) describes how Tea Explorer Pte Ltd and its parent, and other affiliated companies (“Chagee”) collect, use and disclose personal information of customers through our websites and online services, including [INCLUDE OUR WEBSITE] (“Chagee Website”), the Chagee Global Mobile Application (“Mobile App”), other Chagee owned or operated websites, applications and online services that we may operate such as the Chagee Singapore Online Store (collectively, the “Sites”), as well as through our programs and physical stores (“Services”).

This Policy is crafted in compliance with the Personal Data Protection Act 2012 of Singapore, the Personal Data Protection Act 2010 of Malaysia and other relevant legal standards. Changes to this Policy will be posted on this page, along with updated revision dates. We encourage you to review it frequently to stay informed of how we are protecting your information.

This Policy does not apply to websites or services that display or link to different privacy statements. Websites and services co-branded with other partners may display or link to a joint privacy statement or separate privacy statements of our partners in addition to our Policy. By accessing the Sites or utilizing the Services, you hereby consent to the collection, use and disclosure of your information, including your personal information, in the manner described in this Policy. Without limiting the generality of the foregoing, you authorize Chagee to transmit your information outside of Singapore or Malaysia in the manner and the purposes described in this Policy.

This Policy is designed to provide transparency into our privacy practices and principles in a format that is readable and understandable. We are committed to treating the personal information of our site users, customers, and vendors with respect and sensitivity.

2. Information We Collect

2.1. Personally Identifiable Information (PII):

We collect PII when you voluntarily provide it to us. This may occur when you register on our Sites, make a purchase, participate in promotions, send feedback, or engage in other activities where personal information is needed for participation. The types of PII may include:

• Name, email address, postal address, phone number;

• Payment details (which are processed by secure third-party payment processors); and

• Other demographic information such as age, gender, and preferences.

2.2. Non-Personally Identifiable Information (Non-PII):

We automatically collect Non-PII when you interact with our Services. This includes:

• Browser type, app type and device information;

• Operating system and other technical identifier;

• Site usage data, such as pages visited, links clicked, text entered, and mouse movements; and

IP address, which may approximate your location at the city or country level.

3. Cookies and Tracking Technologies:

We use cookies, web beacons, and similar technologies to manage our site and email programs, tailor our interactions with you, store your preferences and settings, gather demographic information about our user base, and improve our services.

4. How We Use the Information

• Service Delivery: To manage accounts, deliver orders and services, process payments, and communicate regarding these services.

• Personalization: To offer a customized experience, and to tailor our marketing and advertising efforts to suit your needs and interests.

• Communication: To communicate about account and service updates, offers, and promotions, as well as respond to inquiries and offer customer support.

• Security: To detect, investigate, and prevent activities that may violate our policies or be illegal.

• Business Analysis and Improvement: To analyse preferences and user behaviours, and to improve our content, products, and services.

5. Sharing and Disclosure of Information

• Third-Party Service Providers: We may share your information with third-party vendors who provide services such as data analysis, payment processing, information technology and related infrastructure provision, customer service, email delivery, and auditing.

• Affiliates and Subsidiaries: We may share your information within our corporate family for data processing, storage, or reporting.

• Legal and Compliance: We may disclose information upon government demand or as required by applicable law, regulation, legal process, or enforceable governmental request. This includes sharing information with law enforcement or regulatory authorities.

• Business Transfers: In connection with any reorganization, restructuring, merger, or sale, or other transfer of assets, we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our privacy policies.

6. Data Security and Integrity

Chagee takes reasonable steps to maintain appropriate physical, technical, and administrative security to help prevent loss, misuse, unauthorized access, disclosure, or modification of personal information.

Where Chagee provides and/ or transfers any data that it collects from you to its parent, subsidiary, associated and affiliated companies, or to any agent, contractor or third party service provider, located outside of Singapore or Malaysia, Chagee confirms that any of the above-mentioned parties to whom your personal data is disclosed or transferred are, or shall be bound by legally enforceable obligations to provide a standard of protection to personal data comparable to the standard of protection as set out under applicable laws and Chagee will use its best endeavours to ensure that each such party maintains appropriate physical, technical and organisational security measures to protect your personal data against tampering and unauthorised access by third parties.

While Chagee uses reasonable efforts to protect personal data in its possession or under its control, the transmission of data over the Internet or any other public network may be subject to loss, interception, and misuse.7. Data Retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

8. Access and Control of Your Information

Chagee offers choices for you to request to update or change your personal information and how we communicate with you. Here are some of the ways you can request changes:

• Follow the opt-out instructions in promotional emails and SMS we send you.

• Log in to your account via the application, if you have one, and visit Manage My Account section to update your preferred method of contact. You may select to opt out of receiving advertising, marketing, and promotional communications such as emails about your accounts or membership matters. You can usually choose to set your browser to warn you when a cookie is being sent or to remove or reject cookies. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings. If you choose to remove or reject cookies, it will affect many features or Services on our Sites.

9. Privacy Policy Updates

We may update this Policy from time to time. When we do so, we will post the new Policy on this page and change the date at the top of the Policy. We will notify you of any modified versions of the Policy that might materially affect the way we use or disclose your personal information.

10. Contact Us

For any questions or concerns regarding our privacy practices or this Policy, you can contact us at:

Email: customercare_sg@chagee.com

Telephone: []

We value your opinions and suggestions and encourage you to share your views on our privacy practices with us. This Policy is designed to provide a comprehensive overview of our commitment to protect your privacy and to handle your personal data with care and respect. As regulations and technologies evolve, we will continue to update this Policy to reflect changes in our practices.

11. Conflict

In the event of any conflict or inconsistency between the English version of this Policy and any other translated versions, the English version will prevail.